WhatsApp gets more attention in Indian marketing circles, but email is still the highest-ROI channel for ecommerce — globally and in India. The key is building a quality list, not a large one.
Why Email Still Wins
WhatsApp has higher open rates but strict message limits and anti-spam enforcement. Email has: no per-message cost at scale, full design control, inbox deliverability signals you can optimize, and a direct channel you own (unlike social media algorithms).
Building Your List: 5 High-Converting Entry Points
- Exit-intent popup with a first-order discount (10–15%)
- Post-purchase email capture for warranty or order updates
- Contests and giveaways (email required to enter)
- Lead magnet: Free sizing guide, care guide, or recipe book
- Referral program: "Share your referral link, earn store credit"
The 5 Essential Email Flows
1. Welcome Flow (Day 0, 2, 5)
Your welcome sequence is your highest-engagement window. Day 0: brand story + your best product. Day 2: social proof + reviews. Day 5: a special first-order offer.
2. Abandoned Cart Flow (1hr, 4hr, 24hr)
Three emails: first reminds of the abandoned item, second shows reviews and addresses objections, third offers a time-limited discount. Combined recovery rate: 12–18%.
3. Post-Purchase Flow (Day 1, 5, 14)
Day 1: order confirmation with tracking. Day 5: check-in, ask for feedback. Day 14: review request + cross-sell recommendation.
GST Invoice in Email
Indian business buyers (B2B ecommerce) expect a GST invoice in the order confirmation email. LetBuyy auto-generates and attaches this — it's a conversion signal for B2B buyers who need input tax credit.
