India has 467 million Instagram users and 535 million WhatsApp users. Social commerce isn't a trend here — it's the primary way Tier 2 and Tier 3 buyers discover and purchase products. Ignoring it means ignoring the largest addressable market.
Instagram Shopping: Setup and Strategy
Instagram Shopping lets you tag products directly in posts and Reels, creating a seamless path from discovery to purchase. Setup requires: Facebook Business Manager, a product catalogue, and approval from Meta.
- Connect your LetBuyy store product catalog to Facebook Commerce Manager
- Enable Instagram Shopping in Instagram account settings
- Tag products in every relevant post and Reel
- Create "Collection" highlights on your profile for top categories
- Use Instagram Ads with product tags — direct to product page
WhatsApp Business: Your Direct Sales Channel
WhatsApp Business accounts get 98% message open rates. Set up a catalog in WhatsApp Business, enable payments (where available), and use it as your post-purchase support and upsell channel.
WhatsApp Commerce
LetBuyy's WhatsApp integration lets buyers check order status, request returns, and get product recommendations — all within WhatsApp. Zero additional setup for merchants.
Content Strategy That Converts
- Before/after content: before using your product vs. after
- Founder story content: why you started the brand
- Process content: how your product is made (builds premium perception)
- Customer story content: real buyer testimonials with permission
- Trend content: your product angle on a trending topic or sound
