The difference between a hobby store and a real business is operational consistency. Buyers forgive one bad experience. Repeat bad experiences end brands. Order fulfillment is where your brand promise meets operational reality.
The Fulfillment Workflow
- Order received and payment confirmed (auto)
- Order routed to fulfillment location (auto)
- Pick: staff picks item from warehouse shelf
- Pack: item packaged with invoice, inserts, branding
- Label: shipping label generated and applied
- Dispatch: handed to courier for pickup or dropped at facility
- Track: AWB updated in system, customer notified via WhatsApp/email
Packing Station Setup
A well-organized packing station reduces per-order packing time from 8 minutes to 2 minutes. Essentials: thermal label printer (direct thermal, no ink needed), box and poly-bag sizes matched to your SKUs, packaging tape gun, void fill (paper not bubble wrap — cheaper and branded), and pre-printed invoice stack for the day's orders.
Batch Processing
Don't fulfill orders one by one. Batch print all labels for the morning courier pickup. Pick all items for the batch together. Pack together. This reduces per-order time by 40%.
Courier Integration
LetBuyy integrates directly with Shiprocket, Delhivery, and BlueDart. When you confirm an order, the shipping label is automatically generated with buyer address, weight, and order value. AWB tracking updates automatically to your store and buyer.
SLA Targets by Scale
| Daily Orders | Target Dispatch SLA | Team Size | Key Focus |
|---|---|---|---|
| 1–20 | Same day | 1 person | Accuracy |
| 20–100 | Within 24 hours | 2–4 people | Speed |
| 100–500 | Within 12 hours | 5–10 people | Process |
| 500+ | Within 6 hours | 10+ people | Automation |
